Introducing Double A

A Bull Takes Europe

Buongiorno! My name is Alexandria Alexander (I know it sounds repetitive), I am a junior Marketing major in the Muma College of Business at the University of South Florida. Accompanying my bachelors of science in marketing is my concentration in entrepreneurship.

This summer, I am going on the six-week USF in Florence study abroad trip. We will be based in Florence, Italy where I will be taking an experiential learning course focused on entrepreneurial marketing. The course is meant to teach us about entrepreneurship within the realm of marketing, but it is also meant to allow us to work within the marketing field in the city of Florence.

I chose this study abroad program specifically for this opportunity. By taking this course, I am completing an internship according to USF standards. So, not only am I embarking on the adventure of a lifetime, but I am diving into the Italian market to make lasting connections. Lasting connections that will, one day, allow me to return to Italy and conduct business of my own.

I hope to venture outside of the beautiful city of Florence and explore other parts of the country. There are places like: Tuscany, Positano, Naples, Pompeii, and Sicily that I wish to visit while abroad. I want to sit at a quaint cafe on the Amalfi Coast, feeling the breeze dance all around me, while reflecting on the person that I am and who I want to become. I hope to go beyond the borders of Italy and visit countries like: Croatia, Spain, Switzerland, and/or Greece. I know I will not be able to see everything on my list, before it’s time to depart to England, but I can always come back to Europe on another quest of self-discovery.

While in England, I will be staying will a friend from high school who moved to Blackpool shortly after graduation. I will be with her for a total of nine days, and from the day I arrive to the day I leave, she has something planned. Not only will we be visiting places like Bath, York, Liverpool, and the Lake District; but, we will also be visiting her sister-in-law in Birmingham and attending two birthday dinners celebrating my 20th birthday (I was told the Brits will find any excuse to go out to dinner).

Although my shenanigans in England will be amazing,  I am most excited about being more globally aware and experiencing the lives of people unlike myself. I am looking forward to living amongst British people who have never had to worry about what they said or how they say it. I am excited to live in close proximity to people I have yet to meet in Florence. I believe that it is so important to expand your mind through reading and life experiences. I aspire to live an extremely nomadic life, so this trip to Europe will be the first of many! My goal for this study abroad trip and the trips afterward is to obtain as much transferable knowledge as I can to prepare myself for the “real-world”.


Without the days of complete mania, there would not have been any essays and personal statements. I worked tirelessly to complete, and submit, roughly twenty-five scholarships. Although, I did not receive very many, I am extremely grateful for those that I did receive. I was lucky enough to receive a scholarship from the Muma College of Business through the Corporate Mentor Program and the Simmons International Leadership scholarship. I strongly encourage everyone to actively search for scholarships. Scholarships are what allow students like myself to travel abroad and see things thought to be unattainable.

That is all for this blog post. Next week I will be back with pictures and tales of my first week in Florence! Thank you to everyone who made it this far!

Until next time,

Alexandria Alexander

“Traveling – it leaves you speechless, then turns you into a storyteller.”

Ibn Battuta

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