Leo Bernett

Today the group and I got to visit the ad agency Leo Burnett in Paris. Burnett is apart of the Publicis corporation. We got to meet the Creative Director and Head Strategic Planner. We received a lot of insight from them about the direction the advertising agency is going and ways to stay successful. Some key points I learned about were understanding archetypes for brands and also understanding why a brand exist in the first place.

 

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